Fridae

Our Mission

Based in Hong Kong, Fridae is a diversified media and services company implementing an integrated strategy that covers the Internet, Broadcasting, Publishing and Events. Founded with a mission to "Empower Gay Asia," Fridae provides a platform that bridges cultures, transcends borders, and unites the diverse groups to form Asia's largest gay and lesbian community. As the gay media leader in Asia, Fridae provides unparalleled reach to the valuable, yet diverse and hard to reach gay and lesbian communities in the region.

Fridae's innovative and industry-leading online portal leverages the distribution power and reach of the Internet to provide a potent mix of Content, Community and Commerce to over 2 million visitors each month. Prior to 2007, Fridae Events included parties such as NATION (named one of the Top 10 Gay Events in the World by DNA Magazine) and SNOWBALL, offering companies invaluable offline exposure and marketing opportunities.

Fridae uses its expertise to offer forward-looking companies online advertising and branding as well as offline strategies and direct marketing programs.

MISSION

Through our innovative media channels and world-class events, Fridae is building Asia's largest gay & lesbian community - united in diversity, and transcending geographical borders. Fridae empowers gay Asia to: come together, stay connected, be informed, overcome discrimination, nurture personal growth, and foster healthy relationships.

VISION

Fridae seeks to be gay Asia's leading media & events group; the business community's primary conduit to the Asian gay community; and a respected voice in our advocacy for equality and freedom of choice.

"Fridae" is inspired by "Friday" from Daniel Defoe's novel Robinson Crusoe.