Fridae

The Gay + Lesbian Market

Reach Asia's Most Valuable Demographic
Considered by marketers to be the "holy grail" of demographic groups, the GLBT community is both highly sought after, and notoriously difficult to retain. Always on the lookout for what's newer, bigger, better, more fashionable, gays and lesbians are known as trendsetters and opinion leaders. Not only are they more willing to take risks with edgy new brands, strong word of mouth also helps build these brands into tomorrow's success stories. Smart and savvy, Fridae's highly sought after members are an essential target demographic for any successful marketing campaign.

• 47% PMEBs
• 48% University/Post Graduate Degree
• 42% earn more than S$5,000
• 63% 25 to 39 years old
• 83% male; 17% female

Source: Nielsen//Net Ratings Market Intelligence (Aug 2007)

Empowering Gay Asia
In less than nine years, Fridae has grown from a neighborhood site into Asia's leading gay and lesbian portal. A hybrid of magazine portal and social networking sites, Fridae combines regular news and editorial features with proprietary community building tools, making it one of the stickiest sites on the market. Global site-ranking service Alexa has ranked Fridae one of the top sites in its class.

• 400,000 unique browsers every month
• 60 million page impressions
• 22 minutes average user session duration

Source: Nielsen//Net Ratings SiteCensus (Aug 2007)

Pan-Asian Focus
Fridae is currently available in English, Simplified and Traditional Chinese, making it accessible to over 80% of the GLBT community in Asia. Thai, Japanese and Korean sites are currently in development. The Chinese-speaking markets represent Fridae's fastest growing demographic.

• Singapore - 21%
• Hong Kong - 15%
• Malaysia - 12%
• Thailand - 9%
• China - 8%

Source: Nielsen//Net Ratings SiteCensus (Aug 2007)

International Recognition
Fridae has been making waves all over the world, resulting in accolades and front page news for being on the forefront of the gay internet revolution.

• Time Magazine
• Far Eastern Economic Review
• Wall Street Journal
• South China Morning Post

To find out more about how Fridae can be your conduit to the valuable Asian gay and lesbian demographic, contact us at getseen@fridae.com.

Download the Fridae Media Kit

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